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MTN Deepens #WearItForMe Campaign, DJ Khaled Encourages People around the world to wear face masks

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MTN Nigeria has continued to raise awareness about the importance of wearing masks to curtail the spread of the coronavirus pandemic. Its #WearItForMe campaign drums support for the coverings of the face. MTN said wearing face mask remains one of the most effective measures to slow the spread of COVID-19. “However, many people refuse to wear them, wear them incorrectly or still underestimate their importance,” a statement from the telecoms said.

However, one of the hip-hop stars and Grammy Award-winning producer, Khaled Mohamed Khaled, aka DJ Khaled, had added his voice to MTN Group’s efforts to raise awareness about the importance of wearing masks. “DJ Khaled and MTN want you to know that we want you to wear your mask out there; it is so important. If you love yourself, you love your family…if you love the world, you will wear a mask,” the rapper and social media celebrity said in a video clip posted to his 21.5 million Instagram followers.

DJ Khaled, whose participation was enabled by his management company Roc Nation, urged everyone to get involved: “Tag somebody that you love so that they can wear their mask…I’m gonna wear mine; you gonna wear yours and we will make this world better, safer…and we are gonna come out this stronger, wiser and more powerful! MTN, DJ Khaled. One love.” Earlier this month, MTN Group launched its #WearItForMe campaign, encouraging customers and the public not to be complacent, to wear their masks to protect themselves and to protect and respect others.


Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our more than 260 million customers.

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